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 Website SEO - Explaining What Works

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John V Asia Teacher
John V Asia Teacher
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PostSubject: Website SEO - Explaining What Works   28.04.18 14:37

Website SEO - Explaining what works
Website SEO


What is website SEO, why do we need to improve our visibility and what works? Explaining the common fallacies behind the hype and providing a beginners guide to search engine optimization.

The term SEO is an acronym for Search Engine Optimization. The task of a search engine is twofold; first to find the most relevant and useful information requested and second, to list this according to popularity. The first involves content and the second, links. Your job is to optimize, or correctly prepare your website SEO to help search engines find and promote your website. [1]

Envisage the Internet as a giant library with billions of books and search engines as librarians. Now imagine visiting a library and asking the librarian for a book missing a title, description and author. That’s why SEO remains one of the foremost priorities when building a website; if search engines can’t find it, just as our theoretical title less book, no one else can either.

Alternatively, think of your website as a business, which often it is, your SEO as promotion and search engines who distribute your business card, a) structure, b) content and c) links. They all interact with each other to promote your website.

How Google Works

Website SEO Structure


Search engines do not see a website visually, but rely on text as a description. The HTML page is your main information index, the blurb of our imaginary book, which search engine spiders crawl to get the information they need. The acronym HTML stands for hypertext markup language and contains the text used in constructing our website with colours, descriptions, fonts and all the information they need within the available structure. The crucial basics contain a title, description and keywords; which should all match each other. Find the source code for a HTML page by right clicking on any part of a website page and choosing 'view source' from the pop-up scroll down menu. Use the structure of the better ones to build your own HTML page, where the work has already been done for you.

To help construct sentences a handy free tool is Emotional Marketing Value Headline Analyzer [2] which uses the psychology behind advertising to produce sentences based on intellect, empathy and emotion.

If the website remains solely for western audiences keywords don’t count, yet internationally they figure highly for Yandex (Russian) and Baidu (Chinese) search engines and therefore remain an option. Yet whether choice includes a keywords list on the HTML page or not, the words should figure highly in any description on the web page itself, occurring naturally and without excessive repetition; otherwise regarded by search engines as 'keyword stuffing' – the equivalent of email spam. Additionally, a current fallacy based on what resembles paranoia suggests excluding SEO keywords as they would be open to a competitor’s public view; as though they contained a magic successful formula instead of descriptive words that help search engines. Even without included keywords, it doesn’t need an Einstein to figure out the likely words from the title and description. No web site ever went viral because of a keyword that billions of others never thought of, but because of popularity through content.

Explaining Website SEO Content


Currently, the estimated websites on the Internet are 4.2 billion! Even after getting everything near perfect, the chances of appearing on page one of google and staying there remains around zero against the Amazon’s and Yahoo’s. The company’s that guarantee ranking use 'Black Hat' techniques’ (cheating), which google quickly catches onto and penalizes your site. Depending on your website niche, the answer to SEO content is quality and length.

There is a reason politicians use script writers and the news media employ professional journalists. Increasingly, information pages of poorly written content websites offer a thousand words of repetition in which we’re no wiser after the event, except being annoyed by pop-ups, email address subscriptions and a plethora of useless links enticing us to buy something! Learn to edit your content using Paper Rater [3] and make your presentation shine.

Search engines love new content not a paragraph consisting of a few throw-a-way lines. Aim for an absolute minimum of 500 words, an average of 1000 and occasionally 2000, which includes original quality.

Does new information need to include explaining a never ending series of content? Rhetorically and despite the current consensus that it’s a never ending task, the answer is no, except of course if your website is about daily news which requires constant updates or selling various items, in which case the answer would be yes. After a few weeks, search engines consider static information abandoned in its search for fresh content. That brilliant piece crafted a month ago in which you put so much work into is already archive history. Develop fresh content by removing a sentence, or adding a fresh one onto the original, or maybe exchanging an image for a new one. Search engines treat this as new content and in the HTML and article page add the following and this will help your site appear fresh content to search engines.


Before starting, learn the art of promotion. Having a website is not enough as Ronald McDonald’s, 'I’m lovin’ it' and Colonel Sanders, 'It’s finger lickin' good' illustrate. Think of a brand name (CMW) and include an image logo and a personal name to associate with your website. Of course, your website won’t reach the dizzy heights of McDonalds or KFC, but google 'John V Asia Teacher' for an example of how a brand name can influence what works website promotion. All those articles and authoritative sites include links back to this one, with invisible script to humans, but that search engines can read and funnel the authority gained elsewhere back to this site.

Website SEO linking and what works


Inbound links, just as our proverbial library book with its date stamp withdrawals, inform search engines how popular a site is and outbound links tell search engines you’re serious in providing quality information for your audience. The quality in this context, depending on your niche, include sites such as Wikipedia, or sites ending in .edu or .gov which are difficult to get outbound links from. Despite the endless quest for what works and website SEO links based on quantity, if your site is about selling shoes one inbound link from a reputable shoe outlet is worth more than a thousand from sites selling cat food! Stay clear of sites offering paid for links.

Before starting, learn the art of promotion. Having a website is not enough as Ronald McDonald’s, 'I’m lovin' it' and Colonel Sanders, 'It’s finger lickin’ good' illustrate. Think of a brand name (CMW) and include an image logo and a personal name to associate with your website. Of course, your website won’t reach the dizzy heights of McDonalds or KFC, but google ‘John V Asia Teacher’ for an example of how a brand name can influence what works website promotion. All those articles and authoritative sites include links back to this one, with invisible script to humans, but that search engines can read and funnel the authority gained elsewhere back to this site.


There are good and bad, or simply un-needed social media sites. Unless your niche is photography or media, Instagram is pointless, as is twitter. A post of 140 characters including a link is about as useless as it gets. Conversely, academia.edu, Face Book, google+, LinkedIn and Pinterest, plus all forums are ideal starting off points. Academia.edu and LinkedIn for their authority, Google+ as it's owned by google and therefore google will promote whatever is there, plus a Face Book business page and Pinterest for popular image links back to your site. Issuu is another authoritative site for articles. Write short articles for all of them, including inbound links of course. That’s six authority sites linking back to your site in the time it takes to write a short article for each of them. Additionally, join your particular niche forums and do the same there.

Building a website requires time, patience and knowledge. Of course, it’s possible to outsource for a cost, yet it’s not something that requires specialist knowledge including enticement often using widely exaggerated claims. It’s a slow process in which those who persevere eventually reap the benefits by reading article such as this and experimenting by trial and error. Unless you have an SEO budget running into the hundreds of thousands, despite the hype you’re not going to compete against the www.giants, yet finding what works for you will over a period of time increase your exposure in the website SEO world.

References:

[1]    Website SEO
[2]    Emotional Marketing Value Headline Analyzer
[3]    Paper Rater

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